Gauri Rajmane Portfolio

Helping users find their size while shopping online

Tata Cliq is a e-commerce retailer based in India, serving over 4M daily mobile users.

I had the opportunity to work with Tata in 2022. I owned the design for this feature and collaborated with a cross-functional team.

The design solution yielded a SUS score of 8.5/10 and a 82% increased confidence scores among users during usability testing.

Team

Nikita Shah - Project Lead & Mentor

Zoheb Sharrif - PM

Aditi Lakhotia - Senior UXR & Mentor

Anant K - Illustrator & Visuals

Bhavisya G - Stakeholder

Gauri Rajmane

The Problem In Numbers

83.3%

Returns were due to sizing issues

1 Mil

~ INR Costs of processing returns

4 Mil

~ Number Daily Users who would benefit from a sizing solution

Quick Decision Making

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Lack of Reliable Guides

Less than 8% users clicked on the size chart. Additionally users indicated they did not find the size charts helpful.

Free Returns

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Inconvenience

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Mental Maps for Brands

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Lack of Standardization

Less than 8% users clicked on the size chart. Additionally users indicated they did not find the size charts helpful.

Cross Brand Complexity

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Fit & Material Variability

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Explorations and Testing

Exploration 1 - Fit Assistant with three ways to find your size, from previous purchases, by providing measurements or using a familiar brand's sizing as reference. Testing insights -
Easy to discovery feature
Curosity & Excitement about the feature from most users
High Cognitive Load - multiple (three) ways to start the quiz
Confusion on difference between three ways to find size
Cluttered UI Design
Unclear Copy & Instructions
Exploration 2 - A single unified Fit Assistant that encorporates purchase/sizing history, measurements and brand/fit preferences. We further refined this exploration.
Easy Starting Point
Lower Cognitive Load
Liked the progress bar & number of steps
Liked choosing from purchase history
High Cognitive Load - multiple (three) ways to start the quiz
Technical Feedback - was not possible to include body size (belly shape etc) for MVP
Feedback on visual design from stakeholders
Exploration 4 - Size Chart Redesign
Easy to navigate and understand
Unsure how to measure waist, hip, shoulders
Did not find "Tips" meaningful or helpful
Liked the Add to cart & Wishlist at the bottom
Exploration 1 - Fit Assistant with three ways to find your size, from previous purchases, by providing measurements or using a familiar brand's sizing as reference. Testing insights -
Easy to discovery feature
Curosity & Excitement about the feature from most users
High Cognitive Load - multiple (three) ways to start the quiz
Confusion on difference between three ways to find size
Cluttered UI Design
Unclear Copy & Instructions
Exploration 2 - A single unified Fit Assistant that encorporates purchase/sizing history, measurements and brand/fit preferences. We further refined this exploration.
Easy Starting Point
Lower Cognitive Load
Liked the progress bar & number of steps
Liked choosing from purchase history
High Cognitive Load - multiple (three) ways to start the quiz
Technical Feedback - was not possible to include body size (belly shape etc) for MVP
Feedback on visual design from stakeholders
Exploration 4 - Size Chart Redesign
Easy to navigate and understand
Unsure how to measure waist, hip, shoulders
Did not find "Tips" meaningful or helpful
Liked the Add to cart & Wishlist at the bottom
Exploration 1 - Fit Assistant with three ways to find your size, from previous purchases, by providing measurements or using a familiar brand's sizing as reference. Testing insights -
Easy to discovery feature
Curosity & Excitement about the feature from most users
High Cognitive Load - multiple (three) ways to start the quiz
Confusion on difference between three ways to find size
Cluttered UI Design
Unclear Copy & Instructions
Exploration 2 - A single unified Fit Assistant that encorporates purchase/sizing history, measurements and brand/fit preferences. We further refined this exploration.
Easy Starting Point
Lower Cognitive Load
Liked the progress bar & number of steps
Liked choosing from purchase history
High Cognitive Load - multiple (three) ways to start the quiz
Technical Feedback - was not possible to include body size (belly shape etc) for MVP
Feedback on visual design from stakeholders
Exploration 4 - Size Chart Redesign
Easy to navigate and understand
Unsure how to measure waist, hip, shoulders
Did not find "Tips" meaningful or helpful
Liked the Add to cart & Wishlist at the bottom
Exploration 1 - Fit Assistant with three ways to find your size, from previous purchases, by providing measurements or using a familiar brand's sizing as reference. Testing insights -
Easy to discovery feature
Curosity & Excitement about the feature from most users
High Cognitive Load - multiple (three) ways to start the quiz
Confusion on difference between three ways to find size
Cluttered UI Design
Unclear Copy & Instructions
Exploration 2 - A single unified Fit Assistant that encorporates purchase/sizing history, measurements and brand/fit preferences. We further refined this exploration.
Easy Starting Point
Lower Cognitive Load
Liked the progress bar & number of steps
Liked choosing from purchase history
High Cognitive Load - multiple (three) ways to start the quiz
Technical Feedback - was not possible to include body size (belly shape etc) for MVP
Feedback on visual design from stakeholders
Exploration 4 - Size Chart Redesign
Easy to navigate and understand
Unsure how to measure waist, hip, shoulders
Did not find "Tips" meaningful or helpful
Liked the Add to cart & Wishlist at the bottom

Size Chart

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Fit Assistant

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Outcome

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.

Reflection

Users do not want to spend a lot of time finding thier size. Guesswork allows user's to make quicker decisions.