BACK

SIMON MED CASE STUDY

OVERVIEW

2025 / Mobile +Web / Healthcare + AI

Re-Imagining Breast Cancer Reports

I led the end-to-end research and design for transforming SimonMed’s breast cancer reports from static PDFs—an industry standard—into an interactive, patient-centered web experience. Through close collaboration with clinicians & patients, we replaced jargon-heavy documents with clear, actionable insights, delivering personalized screening recommendations for every patient. This digital redesign integrated technology and AI to boost patient understanding, streamline clinical workflows, and support measurable improvements in health outcomes.

PROBLEM

Patients struggled to understand and act on dense, jargon-filled breast cancer reports, leading to confusion and missed opportunities for timely, informed care.

SOLUTION

Interactive, easy-to-use mobile experience with clear visuals, personalized recommendations, and AI-powered support.

OUTCOMES

Increase in patient comprehension from 55% to 85%. Projected follow-through rate of 70–80%

What Current Reports Look Like

  1. Filled with Medical Jargon

  1. Create Anxirty & Fear

  1. Users need support in understadning

  1. Doctors have limited time

  1. Low Breast Cancer Adherence Globally

Agile Design Process

Given a short time-line which often means cutting down research time and budget. To accommodate for a quick 5 Week research & design sprint I used a rapid prototyping and research process. Refining the design with each round of clinician and patient research study. A total of 10 Clinicians and 5 Patients participates in the process.

Research

  • Contextual Inquiry, Usability Studies & Clinician Interviews - 10 Clinicians & 6 Patients

  • Affinity Mapping and Thematic Analysis of Research Data

  • Secondary Research & Persona

Iterations

  • Key Usability Insights - Heavy Use of Medical Terminology / Information Overload / Anxiety and Confusion

  • Key Usability Insights - Result Interpretation when presented with Risk % was poor / Charts difficult to read, Information Heavy & Overwhelming

  • Key Usability Insights - Panic Driven Navigation / Lack of Annotations on Scans Created Anxiety

  • Shifting to a mobile first approach based on consistent feedback from all users, several explorations were done and I started refining the designs

Final Solution

  • Educational Introduction Priming Users About Report Concepts

  • Clear Overview of Findings

  • Contextual Explanations

  • Patient help users relate and highlight benefits of early detection

  • Annotated Imaging Scans with Explanation and Resources

  • Visualisation of their risk and what this means for the user

  • Contextual AI Support

  • Clear Next Steps and Timeline