2025 | SHIPPED | HEALTHCARE & AI
From June to August 2025, I had the opportunity to lead an initiative to design the first interactive breast cancer reports for SimonMed, an imaging lab in the United States.
PROBLEM & CONTEXT
Current PDF medical reports are full of jargon, this prevents women from grasping their risk, why follow-ups (like MRI, ultrasound, or genetic testing) are vital, or what to do next—leading to missed windows for early, curable cancer treatment.
Image: An example of current mammogram reports
DESIGN PROCESS
INITIAL FINDINGS
Reports Prioritize Clinical Accuracy Over Patient Comprehension
This creating a dangerous communication gap between healthcare providers and patients. This mismatch leaves women unable to understand potentially life-altering information about their own health.
Even women with normal findings miss critical follow-up screening because reports don't communicate the importance and urgency of next steps in language they can understand and act upon.
Key Insight : Many patients now use ChatGPT to understand their results
INSIGHTS FROM ITERATION 1
WHAT DIDN'T WORK
1
Text heavy, most users skimmed not read
2
Did not answer the biggest question, do I have cancer.
3
Too many recommendations - felt generic and unactionable
WHAT WORKED
4
"What this means for you" and explanations to medical terms
5
Doctor intrepretations and personalised messages
INSIGHTS FROM ITERATION 2
WHAT DIDN'T WORK
1
Presenting risk scores and diagnoses together led to patient misinterpretation.
2
One participant believed they had 12% cancer, instead of 12% 10-Year likelihood
3
Still jargon heavy
4
Lacked clear context for how their individual situation mapped to population statistics
WHAT WORKED
5
Persistent schedule button/ high visibility for main CTA
6
Doctor video
INSIGHTS FROM ITERATION 3
WHAT DIDN'T WORK
1
Panick driven navigation
2
Missed key information and important context provided elsewhere in the report
3
Anxiety/defensiveness when indicating unchangeable risk factors
WHAT WORKED
4
Density, risk and diagnosis information visually separated increased comprehension
5
Next steps were contextualised, users understood why they were recommended a procedure
6
Annotation of mammogram images
MVP SHIPPED
What If Reports Told Your Story, One Step At a Time
Based on these insights, the MVP used a mobile-first approach with progressive disclosure to make complex information digestible and less overwhelming. Here is our launch video put together by our content and marketing team!
I got insights from real world users - some things worked well, but there were areas for improvement.
WHAT WORKED
1
Progressive Disclosure, improved comprehension
2
Initial summary page, every user understood their diagnosis
3
Schedule button was prominent
WHAT DIDN'T WORK
5
Clutter UI, and visual heirarchy
6
Users wanted to see their annotated mammogram images more prominently
7
Real world users wanted to see their results and actions first, no fluff
8
Videos first felt like results were being gate kept
9
Some users missed key navigational elements, the bottom with multiple CTA's created confusion
POST MVP IMPROVMENTS
Final Designs
After launching the MVP, I moved into refining the design. Taking feedback and updated branding guidelines into account, I polished the interface and finalized a solution that balanced clarity, usability, and an engaging presentation of results.
OUTCOMES
Patient Comprehension rose from 40% with the original report to 80% after the redesign. Solution has shipped, with 50-100 users per day across Simon Med locations in the US.
Additionally, this is the first commercial interactive cancer report, reinforcing SimonMed’s reputation and ongoing commitment to innovation.
TEAM CREDITS
Design
Pabitra Patra (Mentor & Head of Practice) / Gauri (Me)
Video & Marketing
Anna Braun / Alex Galeazzi/ Carlos Gutierrez
Dev & Data
Dhaval Shah / Prakhar Varshney + 7
Management
Will Hawer / Greg Wolf / Tim Herby / Rakesh Patel